Blog

Thoughts on building products, validation, and lessons learned along the way.

Your Best Evidence Is Buried in Your Notes

Evidence from interviews and notes never reaches your system. We built a tool that auto-links raw conversations to your riskiest assumptions.

Every morning I confront my riskiest assumptions before checking email. When spreadsheets failed, I built Assumption Mapper.

We built Forward in 75 days — from first commit to beta. Every mistake we made is a lesson the startup sim tries to teach.

A simple time tracker grew into a personal operating system with AI meetings, CRM, and weekly reviews — built by following the friction.

Finding the right people to interview is the bottleneck of customer discovery. Here's how I automated prospect research and outreach.