Blog
Thoughts on building products, validation, and lessons learned along the way.
Designing Against Human Nature: The Research Behind Assumption Mapper's Next Version
I spent a week in the research literature on cognitive bias, innovation methodology, and interface design. What I found is reshaping how I build Assumption Mapper — and what it means to track assumptions at all.
Your Best Evidence Is Buried in Your Notes
Evidence from interviews and notes never reaches your system. We built a tool that auto-links raw conversations to your riskiest assumptions.
Why I Built a Tool to Argue With Myself Every Morning
Every morning I confront my riskiest assumptions before checking email. When spreadsheets failed, I built Assumption Mapper.
From Alpha to Beta: 75 Days Building a Startup Sim
We built Forward in 75 days — from first commit to beta. Every mistake we made is a lesson the startup sim tries to teach.
Time Tracker to Operating System: How Maximiser Evolved
A simple time tracker grew into a personal operating system with AI meetings, CRM, and weekly reviews — built by following the friction.
How I Automated Customer Discovery Outreach
Finding the right people to interview is the bottleneck of customer discovery. Here's how I automated prospect research and outreach.