Blog

Building an AI product with AI: what changes when your prototype cycle is 48 hours
Building an AI product with AI: what changes when your prototype cycle is 48 hours
In eight weeks, we built four fundamentally different prototypes for an industrial AI product. Three got thrown away. None took more than 48 hours to build. Here's what that does to venture building.
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11 min read
Designing against human nature: the research behind Assumption Mapper's next version
Designing against human nature: the research behind Assumption Mapper's next version
I spent a week in the research literature on cognitive bias, innovation methodology, and interface design. What I found is reshaping how I build Assumption Mapper, and what it means to track assumptions at all.
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11 min read
Why dashboards don't work for AI in heavy industry
Why dashboards don't work for AI in heavy industry
We built a beautiful dashboard for industrial AI. Operators loved the data. Then we threw it away and built a chat interface instead. Here's what four prototypes taught us about where AI actually belongs in plant operations.
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9 min read
What 13 years in China taught me about innovation speed
What 13 years in China taught me about innovation speed
Chinese markets move at a pace most European corporates can't comprehend. What 13 years taught me about speed, customer proximity, and the 'good enough' philosophy, and how Western companies can adapt without copying.
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14 min read
Your best evidence is buried in your notes
Your best evidence is buried in your notes
Evidence from interviews and notes never reaches your system. We built a tool that auto-links raw conversations to your riskiest assumptions.
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7 min read
Why I built a tool to argue with myself every morning
Why I built a tool to argue with myself every morning
Every morning I confront my riskiest assumptions before checking email. When spreadsheets failed, I built Assumption Mapper.
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5 min read
From alpha to beta: 75 days building a startup sim
From alpha to beta: 75 days building a startup sim
We built Forward in 75 days, from first commit to beta. Every mistake we made is a lesson the startup sim tries to teach.
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9 min read
Time tracker to operating system: how Maximiser evolved
Time tracker to operating system: how Maximiser evolved
A simple time tracker grew into a personal operating system with AI meetings, CRM, and weekly reviews, built by following the friction.
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7 min read
Your assumptions aren't on a sticky note, they're running your venture
Your assumptions aren't on a sticky note, they're running your venture
Every venture runs on untested beliefs. Most teams never write them down. Here's why assumption management is the discipline you're missing — and the tool I built to fix it.
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4 min read
The discovery interview questions that actually get honest answers
The discovery interview questions that actually get honest answers
Most customer interviews generate polite lies. Here's how to structure conversations that surface the truth.
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2 min read